A cover letter is typically the first impression you will get to make with the hiring manager, so you’ll want to put in the effort necessary to get it perfect. Here is what we think you need to know to write the perfect cover letter.

Maintain the purpose – Of course your goal is to get the job, but there are several kinds of cover letters that can help you achieve that goal — and knowing the kind you want to write will help you get yours right!

Specific – Be specific in addressing the needs the company has outlined in the job description and show them how you can address their specific needs.

Reflect the company in your cover letter – Go beyond using keywords from the ad and find a way to make your cover letter reflect what the company is all about.